It's Google's standard where your tags (GA4, Ads) adapt their behaviour to the user's consent. Without it you lose measurement data and remarketing in the EEA. CookieHug implements it automatically.
Billing and plan questions live on the pricing page, and technical ones in the docs.
Deploy in 30 seconds. Sleep well.
GDPR- and Consent Mode v2-compliant consent plus an anomaly radar — in a single script.